When the Le Mans 24 Hours race happens in June 2014 in Europe, Michelin will introduce the Michelin Total Performance Award – a new competition that seeks to speed up innovation in favor of not only performance on the racetrack but also in sustainable mobility.
Originally announced in June 2013, a grant will be awarded to the first team which succeeds in fulfilling five criteria relating to performance, longevity and energy efficiency. When these five conditions are met, one million euros will be brought back into the financing of research into sustainable mobility by an independent academic institute.
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